Designing leadership programs for women that really work

The sponsorship effect

Getting assigned to the mission-critical jobs and assignments that lead to the top requires more than skills and drive. It requires a special kind of relationship, called sponsorship, in which mentors go beyond giving feedback and advice and use their influence with other senior executives to advocate for the mentees’ promotion and to ensure that they have exposure and visibility with other top decision makers.

Sponsoring relationships are especially vital to women’s career advancement. They help mitigate the three primary barriers that they face in moving up: access to key roles, access to a network of senior gatekeepers, and biased perceptions about their potential. A McKinsey study found, for example, that it isn’t having more mentors that leads to women’s advancement; it’s having senior mentors who are in a position to provide sponsorship. Although both women and men viewed sponsorship by senior leaders as essential for success, women reported having fewer substantive interactions with senior leaders than did their male counterparts; a gap that widens as women and men advance. The women in the study were also less likely to say that a senior leader outside their direct management chain had helped them win a promotion or challenging new assignment.

Many companies have halted or failed to introduce formal efforts to increase sponsorship for a simple reason: one cannot mandate that executives spend their personal capital advocating for people they don’t know well. Some executives protest that sponsorship has become a way of doing ‘targets in disguise’. As a result, sponsorship often ends up being implemented as old wine in new bottles.

Over time, however, authentic sponsorship relationships can be cultivated in a process with clear expectations and guidelines for both parties. When a women’s leadership program is designed explicitly to foster this relationship not only are its advancement goals more likely to be achieved but the company also gets the benefit of training for the designated sponsors.

Designing for sponsorship

Three actions are needed to support the development of strong relationships between participants in women’s leadership programs and senior executives:

Explicitly tie the leadership program to a sponsorship process

After letting participants know that they will have to designate a sponsor in order to be admitted to the women’s leadership program, the next step is to guide them to identify and enlist the right person. According to research, the biggest predictor of sponsoring actually leading to positive career outcomes is the power and position of the sponsor. Therefore, participants should strive to choose someone who is present when key staffing decisions are made and has relationships with other influential executives.

Sponsors typically agree to support the participants for six months to a year, including a minimum of two career-focused conversations. They further agree to attend two virtual sessions with program faculty in which they learn what the role entails and how gender bias affects mentoring.

Teach participants and their sponsors how to move up the sponsorship spectrum

In the classroom, women and their sponsors are taught to see sponsorship not as an all-or-nothing proposition but as a spectrum of helping behaviors; one that allows various levels of commitment as both parties get to know and trust each other. This more realistic approach, based on how real relationships develop, leads to better outcomes than having executives tick a box on a formal program without ever really becoming an advocate.

Consider a spectrum of more private to more public career helping relationships

This spectrum is used to teach women about what kinds of help they need to ask for and obtain in a series of ‘career crucial’ conversations with their sponsors. Understanding the differences in kinds of help allows them to better strategize how to see and seize opportunities to nudge the relationship up the spectrum over time.

In addition, the spectrum is used to teach sponsors about what roles they could and should be playing. They are guided to take stock of where they are on the sponsorship spectrum at the outset. Unless they know the woman well, they are likely to find themselves at one of the lower points on the spectrum. That is a fine place to begin, but it is not yet adding the value of fully fledged sponsorship. After identifying what they are prepared to give, and addressing any concerns and questions, they are urged to consider each time they meet the women they are sponsoring: what would it take for me to move up on notch on the spectrum?

Get feedback on how it’s going and iterate

Finding ways to capture the experience and questions that arise for both sponsors and sponsored as they get to know each other is also vital. For example, as a part of an executive education program in which I (Herminia) provide training for both groups, it became clear that sponsors tended to get stuck in the middle range of the spectrum, comfortable having strategic conversations and making network connections for their protégés, but not with providing high-visibility opportunities or advocacy.

When asked what would take for them feel comfortable moving up a notch, several said they wanted to see participants express more confidence. This led to a rich discussion about whether confidence should be earned or given, and about how evaluators mistakenly used expressions of confidence as a proxy for competence, particularly when assessing women, a discussion that was built into the next iteration of the training.

If the goal is to get more women into the senior ranks, it’s not enough to teach women to develop the ‘right’ skills, competencies and mindsets — and then send them back to an organization that still puts up the same barriers to advancement. Career advancement does not unfold in a social vacuum; rather it is a process of getting access to increasingly challenging and mission critical opportunities, while at the same time getting greater support, recognition and encouragement from key gatekeepers. If women are systematically less likely than men to receive these opportunities and support, no leadership training program can fill the gap. However, leadership education can be explicitly designed to increase the likelihood that what happens after the program will actually fulfill the promise made in sending them there in the first place.

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